We provide all of our leads on an exclusive basis — each lead is distributed only once, to only one client.

Live Lead Transfers

Live customers, on the phone right now, who want to speak to you about a loan… now.  The customer’s data is already entered, verified, double-verified and instantly available to you on our website or posted into your lead management system.  There isn’t any re-keying of information, duplicate effort or re-collecting the customer’s information.  These leads are the hottest prospects there are:

1. They want a loan
2. They want a loan that meets your exact criteria
3. They want to talk to you right now about getting a loan

Same Day Leads

Many of the same consumers, with the same needs, want to be called back later, rather than be transferred immediately. These customers want a loan officer to call them back.  These Same-Day leads meet your established criteria, have been double-verified and are automatically transferred for you to call.

Lead Flow Analysts’ – Lead Flow Review

For our larger clients, we bring in outside consultants to review your lead flow practices. Based on this proprietary process we drive higher ROI for our clients.  This BFCC Analysis (better, faster, cheaper more consistent lead flow) allows large mortgage originators to juxtapose their practices against the top in the industry:

BFCC Analysis Methodology

• Questionnaire. You fill out a questionnaire (15 min)
• Telephone interview. We interview you to learn more about your business (30 Min.)
• Data.  We collect basic, non-confidential information on your metrics (30 min.)
• Comparison.  We analyze your performance against other top-100 mortgage originators. (3 hours)
• Analysis.  A 3-member board meets and discusses the subject company’s lead flow strengths, weaknesses, opportunities and proposed pathways to success. (2-hours)
• Reporting. A synopsis of the findings is compiled into an Executive Overview. (2 hours)
• Follow-up. A senior lead analyst sends you the report and calls you for a 30-minute briefing to discuss the findings. (30 minutes)

You invest a total of 1 hour and 45 minutes in the process.  We invest over 8 – 12 hours.  This service is reserved for our larger customers and top-100 mortgage originators.

We collect and verify all the data you require:

Contact information
Name, home phone or mobile phone, email address

Property details
Property address (street, city, state and zip), property type, estimated property value

Mortgage and credit details
Desired loan amount, current mortgage balances(s), current interest rates, loan purpose, credit rating, date of last refinance and current employment status.